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Matomo
Provider
InnoCraft Ltd.
150 Willis St, 6011 Wellington, New Zealand
Purpose of data processing
anonymized web analysis to improve our website
Processed data
- IP address (anonymized)
- Browser information (referrer URL, browser, operating system, device information, date and time and/or website content)
- Usage data (views, scrolling, clicks, click path, pages visited, downloads, length of stay)
Technologies used
The following technologies are used:
- Cookies
Storage period: The analysis technologies used (cookies) have a validity of up to 13 months.
Cookies: _pk_id, _pk_ref, _pk_ses, _pk_cvar, _pk_hsr
A list of the cookies used within the framework of Matomo web analysis as well as their storage period can be viewed at: matomo.org/faq/general/faq_146/
Place of processing
Cloud hosting with server location in: Frankfurt (Germany), European Union
Data transfer
There is no transfer to third countries.
Information
For more information, please see our privacy policy.
Google Tag Manager
Service Provider
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Purpose of Data Processing
Google Tag Manager serves as a container for the easy implementation and administration of different website tags, e.g. for web analytics or advertising purposes.
Implemented Services:
Google Analytics: anonymised analysis of website usage for the purpose of optimising our online presence
The following data is being gathered and processed
Google Analytics:
IP-Address (anonymised)
Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay)
Applied Technologies
Google Analytics:
The following technologies are being applied:
Cookies
Local Storage
Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 2 years. Collected data is stored for 14 months.
Cookies: _ga, _gid, _gat
A full list of cookies being utilised by Google Analytics and their maximum age can be found here:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Location of Processing
European Union
Transfer of Data
Gathered data may be transferred into third countries:
United States of America
Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Information
Further information can be found in the privacy policy of Google Ireland Limited at https://policies.google.com/privacy?hl=en-GB as well as in our data privacy statement.
Legal Basis
The use of Google Tag Manager is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Implemented Services
Google Analytics
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